Chloe has invited their customers to unlock the secret of their maison. The event took place in the newly opened Chloe Boutique in Riyadh, Centria Mall.
The event was about a very unique, interesting, and intriguing idea. Chloe have sent an invitation to all their guests with a small golden key attached to it, and the event message was "Unlock the secret of our maison"
People were intrigued to know what is the secret that they have to unlock. So many questions were asked before the event, which created a great buzz before the even started.
Then at the day of the event, people were waiting outside excited to enter and use their keys to unlock the secret. They found that the store has prepared five boxes, each box has one of the "Chloe" alphabet.
The boxes were locked with a golden lock, that they can unlock with their personal keys, and each box will tell them a story about Chloe or has a special gift.
Chloe launched the "Love Story" Perfume in the same day, the event guest were the first people to try it in the Middle East. In addition to introducing the Carlina Sunglasses, as the guests were able to try it and take a photo with it using Polaroid Camera.
The event turned out amazing, people were happy, and they loved the new FW14 collection. It was great success after all.
